Working with Communities
Illegal wildlife trade is not solely a conservation issue; it is also a social and economic challenge. Long-term solutions require addressing the factors that drive people to participate in poaching and trafficking. Our work focuses on the Kanjar community, a historically marginalized nomadic group living in several trade-prone landscapes of Uttar Pradesh. Through seizure records, law-enforcement intelligence, and field investigations, we identified Pakri (Sultanpur) and Gandhinagar (Amethi) as key source villages linked to turtle trade. More than 50% of documented turtle consignments in our focal landscape have been associated with these areas.
Over the last four years, we have invested in building trust and long-term engagement with these communities through youth sensitization,women's empowerment initiatives, skill development, and linkages to government welfare schemes. We have trained 71 women in alternative livelihood skills, with 10 women currently engaged in candle-making enterprises. To support income generation, we are facilitating product sales through online platform and a dedicated retail outlet in C. G city wetland in Lucknow near Phoenix Palassio Mall, Gomti Nagar. Through these efforts, we aim to reduce dependence on illegal turtle and associated aquatic wildlife trade while improving community well-being.